Real Estate Professional
Home staging is the process of preparing a home for sale by increasing its appeal to a wide range of homebuyers. Home staging isn’t as involved as a renovation, and can involve de-cluttering, depersonalizing and deep-cleaning; painting the walls in a fresh, neutral hue; updating hardware and lighting; rearranging existing furniture or renting some new pieces to help show the home in the best possible light. When a buyer can see your home as their home, they are more likely to make a competitive offer.
According to a study by the Real Estate Staging Association, staged homes spend 73% less time on the market than their un-staged counterparts. But even an un-staged property can sell under the right market conditions. A seller’s market, characterized by high demand and low inventory, generally means buyers will likely scoop up whatever they can get. In a buyer’s market, there are more homes for sale than there are buyers, which means competition is greater among sellers, giving buyers the upper hand. Under these circumstances, staging your property could tip the scales in your favour.
It’s easy to improve the appearance of any room. You may want to replace worn rugs or small pillows, put new towels in the bathroom or brighten up a room with a vase of flowers.
Once inside your property, one of the key factors that influence its appeal to a buyer is cleanliness. Most important is the front hallway, kitchen and bathrooms. Do a room-by-room cleaning. And don’t forget any out-of-sight areas because that’s often where a discriminating buyer will look first. The state of the carpets can also be a determining factor. At the very least, have your carpets cleaned or remove them if there is hardwood underneath.
Clutter makes a poor impression. In closets, cabinets, kitchen countertops and other storage areas like basements, remove anything not needed for daily housekeeping. To make each room in your property look larger, get rid of or donate unnecessary furniture. Walk through your property and think: “Less is more.” Clean counters and surfaces of clutter and personal items!
Make sure everything is in good working order. Dripping faucets, squeaky steps and loose doorknobs can easily create a bad impression and reduce the value of your property. A few hours spent on repairs, whether by you or a contractor, can pay big dividends when an offer is being made.
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